Description

Fully maximize the power of your brand through value proposition and differentiation and learn how to to avoid or recover from commoditization.

Price: $295 + HST. CHPTA Members may use 1 module credit to take this course.

Instructor:

Gerry Lubanszky is the President of Goto Market Solutions, a leader in New Business Development in the consumer goods industry in Canada.  He is a lifelong student of the art of sales and the science of marketing and the harmonious blending of the two in this dynamic world of market analytics.  With over thirty years within the CPG industry in Canada in several senior roles, Gerry has a reputation as a transformational leader with an outstanding track record of successfully launching exciting new consumer products with all of Canada's major retailers, wholesalers and industrial distributors for many years. Building on this experience, Gerry has been training and mentoring both executives and undergraduate business students alike for the past ten years on evolving best practices in agile sales and marketing strategies & techniques.  He recently became a certified executive and business performance coach.  He has an affinity for translating business segment strategies into storytelling roadmaps and initiatives used in consulting leaders and their teams implementing successful go-to-market strategic plans.

CHPTA's Skills Training Program is comprised of various professional development courses to help those in the home products industry advance their careers or grow their businesses. They can be taken by anyone but are ideal for young and up-and-coming managers or new entrepreneurs to the industry who are looking for practical, affordable training. Courses will be taught by professional instructors who have experience working within the Canadian industry and can pass on their valuable knowledge.