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CHPTA Masterclass on Delivering Winning Line Reviews in the Home Products Industry

November 26, 2024 8:30 AM - November 27, 2024 4:30 PM (EST)

Description

Special Introductory Two-Day (4 Module) Course for CHPTA Members designed to take attendees through the line review process from start to finish.  CHPTA Masterclass training ensures learning by providing the newest and most effective sales and marketing theories, strategies and tactics with the focus on practical application within the home products industry. 

Pricing: Members Only

- Register one individual complimentary

- Register a second person for $300 + HST

- Register two additional persons (three in total) for a total cost of $540 + HST


Tuesday, November 26, 2024

- Module 1: Line Review Strategy And Preparation (8:30 am - 12:00 pm)

- Lunch Break: Food and Beverages Provided (12:00 pm - 1:00 pm)

- Module 2: Effectively Utilizing Data Analytics to Create a Compelling Narrative (1:00 pm - 4:30 pm)

Wednesday, November 27, 2024

- Module 3: Crafting Superior Sales and Marketing Presentations (8:30 am - 12:00 pm)

- Lunch Break: Food and Beverages Provided (12:00 pm - 1:00 pm)

- Module 4: Mastering Negotiations and Achieving Win/Win Outcomes (1:00 pm - 4:30 pm)


Download Course Description


Course Instructors:


Gerry Lubanszky is the President of Goto Market Solutions, a leader in New Business Development in the consumer goods industry in Canada.  He is a lifelong student of the art of sales and the science of marketing and the harmonious blending of the two in this dynamic world of market analytics.  With over thirty years within the CPG industry in Canada in several senior roles, Gerry has a reputation as a transformational leader with an outstanding track record of successfully launching exciting new consumer products with all of Canada's major retailers, wholesalers and industrial distributors for many years. Building on this experience, Gerry has been training and mentoring both executives and undergraduate business students alike for the past ten years on evolving best practices in agile sales and marketing strategies & techniques.  He recently became a certified executive and business performance coach.  He has an affinity for translating business segment strategies into storytelling roadmaps and initiatives used in consulting leaders and their teams implementing successful go-to-market strategic plans.


Michael Scida is the Vice President, Retail Business Development, for Environics Analytics, a company providing analytics, customer insights, location intelligence and data services.  With over 18 years of experience in retail, gaming, real estate, marketing, financial services, analytics, customer insights and geodemography, Michael brings his passion for combining technical and analytic expertise to deliver data-driven insights in support of strategic objectives.  His expertise lies in leveraging omnichannel opportunities to help retail, restaurant and gaming clients find the best location opportunities and to develop the optimum media mix in reaching targeted consumers for future growth.


Time

8:30 am to 4:30 pm each day

Location

Offices of Global Furniture Group

1350 Flint Rd., Downsview, ON M3J 2J7

Pricing

Special One-time Program Launch Pricing for CHPTA Members!!  This course has a regular cost of $1,900

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Contact Information

Canadian Home Products Trade Association | CHPTA
Name: Pam Winter
Phone: 416-282-0022
Email: pwinter@chpta.ca
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